French Days: The French Equivalent of Black Friday
What are the French Days?
The French Days are a commercial initiative launched in France in 2018, inspired by the popular Black Friday sales event. The French Days involve multiple retailers offering discounts on their products in France.
The French Response to Black Friday
The French Days are the French response to the Black Friday sales phenomenon, which originated in the United States and has become a global event. The event was launched by the La Redoute Group, which registered the trademark "French Days" with the French National Institute of Industrial Property (INPI).
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